OH Beauty Festival 2025
The first time I went to OH Beauty Festival (if I’m not mistaken) was in 2023, when it was held at City Hall in Pondok Indah Mall (PIM). Now, two years later, it’s taking over the entire Pasaraya Blok M!
This year, the festival ran during Ramadan, from Thursday to Sunday for two weeks. I went on Saturday, March 14, with the intention of just killing some time. If I found something interesting, I’d buy it; if not, I’d just head home (which, let’s be honest, rarely happens, hehe).
I took public transportation via the MRT and got off at Blok M Station. From there, I just asked the security staff for directions to Pasaraya Blok M (I’m terrible with directions!). The walk was about 10 minutes, and once you’re close, you’ll easily spot the venue.
Once you are inside Pasaraya Blok M, sure you’ll notice this huge entrance to the Beauty Universe!
Before attending the event, don’t forget to sign up on their website to get your QR code—it’s required to enter the venue. I don’t think many people knew about this, so when I got there, it was a bit packed as people were registering on their phones right in front of the entrance. So, if you’re planning to visit OH Beauty Festival, sign up ahead of time! Hopefully, the team will work on improving the queue process next time.
Once inside, the venue was a little crowded, with many popular fashion brands in attendance. The booths were relatively small, and I noticed that they were split into different segments like fashion, fragrance, and food. I checked out a few fashion booths like Goena, Montigo, and Meta Clothier. To be honest, I didn’t dive deep into the fashion booths—just checking out the colors and fabrics before I check them out online, haha! There weren’t many discounts or promotions, so I didn’t end up buying anything.
The layout of all the booths was easy to navigate. It wasn’t overcrowded, and you could still check out the products comfortably, which I loved! Since it wasn’t packed, you didn’t have to deal with sweating buckets, like you might in Ratu Plaza, lol. It did get a bit hot, though, but there were air conditioners, and you could always stand in front of one to cool down.
I spent more time in the beauty and fragrance section, of course. And, as expected, I ended up making a purchase! I’ll be sharing my haul in this blog soon, but in the meantime, you can check out my haul video on TikTok.
I also checked out the food section, but to be honest, the Bites Market on the Underground Floor didn’t really catch my attention. Maybe people were missing it because there was no clear signage to guide them there. Not only food, but you could also find a thrift shop in the Bites Market. However, for some reason, I wasn’t really drawn to buy anything. Maybe it was because it was around 4 PM, and I was heading home, or maybe because it didn’t have the same vibe as the other floors?
"Overall, OH Beauty Festival this year was a lot of fun. I had a great time exploring, and even during their flash sale, I didn’t mind waiting in the queue, even though it was past the 10-minute mark. As a fan of fashion, beauty, and fragrance, I think this event is the perfect melting pot for all these things! If you missed last week’s event, don’t worry—join them this week from Thursday to Sunday, March 20–23, at Pasaraya Blok M!
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